Warner Bros Discovery U.S. Hispanic solidifies its commitment to diverse and powerful storytelling with the addition of CNN en Español, a distinguished leader for unbiased, relevant news, entertainment, and informational content, to its dynamic portfolio which includes Discovery en Español, Discovery Familia and Hogar de HGTV. Leaders in the multicultural marketplace, Warner Bros Discovery U.S. Hispanic and CNN en Español together create a powerful platform for meaningful connections with the Hispanic audience.
This addition deepens advertising opportunities with a stronghold on the Hispanic media landscape, driven by fresh original content, a cross-platform strategy to super-serve its audience, and an unmatched understanding of the Spanish-language marketplace.
“We have successfully unified our portfolio by bringing together brands that share a vision for creating authentic content to connect with the U.S. Hispanic audience,” said David Tardio, Vice President of Advertising Sales at Warner Bros. Discovery U.S. Hispanic.
“We’re not just adding a remarkable and well-respected brand, we’re paving the way for very unique cross-network advertising opportunities. We can now offer bigger, better, and more diversified content tailored to our unique audience. This move undoubtedly bolsters our position in the industry.”
“Our unified portfolio means that CNN en Español can look forward to greater opportunities for collaboration, tentpole initiatives across platforms and growth with the broader Latino-focused properties in the rich WBD portfolio, while delivering great value to our advertisers with a highly sought-after, young, engaged audience,” said Cynthia Hudson, Senior Vice President and Managing Director of CNN en Espanol and Hispanic Strategy U.S.
“I am excited about the possibilities for growth as CNN en Español continues to build on its strong multi-platform offering in an election year in which our audience will play a crucially important role.”
Warner Bros Discovery U.S. Hispanic recently reported an impressive 12% increase on average in its coverage share of viewing across its portfolio of networks in 2022-23. Incorporating CNN en Español, which has boasted 20% growth in its digital audience since 2019, to the robust portfolio will accelerate continued growth in the Spanish-language marketplace going into the 2024 season.
Discovery en Español, Discovery Familia, Hogar de HGTV and now CNN en Español – anchoring the U.S. Hispanic division of Warner Bros. Discovery – present content with cultural affinity and offer access to one of the largest libraries of real-life entertainment streaming in Spanish-language.
Digital outlets include two streaming apps – Discovery en Español GO and Discovery Familia GO – as well as YouTube sites, and VOD and social media channels.
About Warner Bros. Discovery, U.S. Hispanic
Warner Bros. Discovery’s U.S. Hispanic division is the destination of choice for Spanish-speaking audiences in the United States. The portfolio includes Discovery en Español, Discovery Familia, CNN en Español, and Hogar de HGTV. Discovery en Español connects Spanish-speaking viewers in the U.S. to the world and all its wonder and possibilities.
Discovery Familia draws audiences into the unique lives of extraordinary, authentic, captivating characters. With diverse and fascinating characters, Hogar de HGTV inspires audiences to create and bring their personal vision of home and food to life. Fans of the networks can also enjoy their offerings with livestreaming and on-demand content via the “GO” TV Everywhere apps: Discovery en Español on Android and iOS; Discovery Familia on Android and iOS; and Roku and Fire TV.
About CNN en Español
The CNN en Español News Network is responsible for several multimedia platforms aimed at Spanish-speaking audiences around the world. It reaches over 62 million homes with CNN en Español, which provides 24 hours of cable news for the United States, Mexico, Central and South America and the Caribbean; CNNEspanol.com, CNN en Español Radio and CNN en Español on Twitter, Facebook, YouTube and Instagram. The CNN en Español brand provides a multiplatform experience to Spanish speakers in the Americas. CNN en Español is a division of Warner Bros. Discovery.
